A reading nook in the half-light
The cover of the book «Afaceri de familie» by Katalin Orosz

Read · The book

The book that gives you the language before the family reaches conflict.

The book does not tell you what to decide. It shows you what gets entangled, before silence costs more than the conversation.

Foreword · Marius Ștefan

„How do you stay a founder when the company becomes an institution?"
Marius Ștefan, Autonom

Marius Ștefan · Autonom Group · foreword to the book

The co-founder of Autonom writes that „the diagnosis of the double transition" is the most precise formulation he has come across for what Romanian companies built after 1989 are living through now, more precise, he says, than anything he has read on the subject at HBS or Stanford.

Read the full foreword

A family business can be beautiful, but it is also complicated.

Read the first 50 pages

The invisible system

If you do not see the invisible system, you will try to solve the wrong problem

It may look like a business problem. But the root is in an unclear role. It may look like a money problem. But the root is in the way the family understands fairness.

The wrong problem, solved for years on end, costs: postponed decisions, siblings who no longer say everything, a succession pushed ever further out. The book helps you see the whole system before you try to repair a single piece of it.

The family. The wealth. The business.

Where the three touch, the most important conversations appear.

A warm armchair beside a bookcase, with a globe lamp and dried flowers

The book Afaceri de familie

This is not a book about how to run a company. It is a book about what happens when the company has a family behind it.

There are books about business. There are books about family. There are books about money. But in a family business, these things do not live separately. This book puts them together, not as theory, but as they are lived: mixed together, uncomfortable, important.

„All the children must receive the same. At first glance it sounds like a fair statement. But it is an arithmetic fairness, not a relational one."
Afaceri de familie · Chapter „Legacy without instructions"
See the structure of the book

How this book helps you

The book is built as a map: Family · Wealth · Business

Why family businesses need a different kind of conversation, and why they must be understood through three systems that work together.

I

The family

Where there is love, but also power, fear and legacy.

  1. 1Clear roles, healthy relationships
  2. 2Loyalty and freedom
  3. 3The story that repeats itself
  4. 4Triangles and silences
  5. 5The weight of the firstborn
  6. 6The silent voices
  7. 7Who is part of the family
  8. 8Conflict as a threshold
  9. 9Love does not stand in for governance
  10. 10Dialogue between generations
II

The wealth

What we keep, what we pass on and how we keep success from turning into conflict.

  1. 1Why we must talk about the end
  2. 2Legacy without instructions
  3. 3Silences that cost
  4. 4Succession
  5. 5The heir
  6. 6What it means to be an owner
  7. 7Shared ownership, opposing visions
  8. 8The family constitution
  9. 9The fear of losing vs. the illusion of safety
  10. 10From wealth to architecture
III

The business

How we build a company that endures without losing ourselves along the way.

  1. 1The double transition
  2. 2From instinct to structure
  3. 3The discipline of decision
  4. 4The Lead-to-Cash system
  5. 5The indicators that truly indicate
  6. 6Financial maturity
  7. 7Operations and production
  8. 8The CEO Track
  9. 9The shadow government
  10. 10The illusion of the neighbour's yard

How I think

Before percentages, four questions

The book does not give you ready-made answers. It gives you a lens. Before any strategy or division, I separate four things that get dangerously confused in a family business.

If you cannot answer one of them clearly, you do not have a communication problem. You already have a structure problem.

01Who owns

Ownership, who has the right over what has been built.

02Who decides

Leadership, who has real authority over the direction.

03Who benefits

Value, who receives from what has been built.

04Who follows

Succession, who carries it forward, and when.

Katalin Orosz

Why I wrote the book

A book that puts on the table what is usually skirted around

For years, the founder's energy is focused on building the business. Then comes the first critical moment, succession, and suddenly we are no longer talking only about the business, but about family and wealth, in the same system, without a clear language.

That is why the essential conversations are postponed, until they become tensions. Globally, only 30% of family businesses make it past this threshold. I wrote Afaceri de familie to make visible what usually stays unsaid, because every act of continuity means more than a company: it means economic stability and meaning passed on.

Real stories

Real stories from the heart of family businesses

In the final part, eight entrepreneurial families open up their own stories: about work, sacrifice, roles, continuity and decisions that were never only about business.

Recommendations

What those who have read it say

It brings clarity where silence usually reigns. It does not tell you what to do, but it helps you see clearly what you have to decide.

Hajnal KakucsCEO Secoplan

It is not a „nice" book. It is a true one, about tensions, fears and decisions that hurt, written with lucidity and empathy.

Adriana DobreThe Beauty Education

It opens the conversations that truly matter. It does not judge and does not offer easy solutions.

Claudiu PădureanVia Cluj TV

A book about families who want to build something lasting, about values, responsibility and continuity.

Cătălina NicolauEditura Nemira

The cover of the book Afaceri de familie

Discover a language that helps you

Read the first pages before you go further

You read for yourself and for your family. The book is waiting for you on Nemira.ro.

Read the bookRead the first pages

After you read

The question may stay with you

Some pages do not call for a family conversation right away. They call for time. A coffee. A walk. A private place where you can turn the question over on all sides.

Katalin Orosz AI is that place to think. You can revisit an idea from the book, prepare a conversation or test the words before you bring them to the family table.

A leather sofa in a dark room, with a painting

House of Legacy

When you want to receive one idea a week

If you want to continue at your own pace, House of Legacy brings, from time to time, ideas about succession, power, silence, roles and continuity in family businesses.

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The book is read in quiet, before the subject reaches the family table.

You read for yourself and for your family. The book is waiting for you on Nemira.ro.

Read the bookRead the first pages
The black leather armchair by the window, the place for reading

Start with the book

Start with the book. Not to get an answer. To see the system.

The book gives you the language. The first pages show you whether it is for you.

Read the bookRead the first pages